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ATLANTA, Nov.9, 2010InComm, the leader in sales and marketing ofprepaid products and innovator of transaction processing, hasteamed up withSanrio Digital to support the retail launch ofthe new prepaid game cards for the massively multiplayer onlinegame (MMOG)Hello Kitty Online(HKO). Leveraging InComms history of successfulgaming launches, expertise in marketing within the point of salegaming category, and industry-leading global distribution network,this partnership will allowHello Kitty Online players to purchase game cards withstored value to be used in the games item mall. HKO cardsare now available at key retailers in the U.S., Canada andEurope.Hello Kitty Online, developed by Sanrio Digital, is theofficial online game of Hello Kitty and Sanrio friends, and is thefirst MMOG to integrate social networking web services into a truesocial gaming experience. These services are provided in-game bySanrioTown and include blogs, video sharing andHello Kitty email to complement MMOG features such as customizableavatars, guilds, a skill-based system, crafting, housing andpets.Partnering with InComm for our HKO card distributionacross North America and Europe allows us to offer fans ofHello Kitty Online the flexibility of an easy paymentoption or gifting, as well as the value-added bonus points andspecial virtual items obtained by redeeming HKO game cards,said Robert Ferrari, vice president of publishing & businessdevelopment of Sanrio Digital. InComm is a leader in theprepaid transactions space, and we aim to deliver only the bestpayment options to our fans, so I speak for both companies when Isay its an ideal pairing.The HKO game cards are available in two denominations: $10 and$20 (prices in USD for the US; for Canada and Europe similarprice-points will apply). Both denominations include free bonuspoints and a Level 8 Farm for in-game use, and the $20 denominationalso grants an exclusive in-game House.

The game itself iscurrently available to fans both as a free download and a PremiumEdition retail boxed version sold at leading retailers across NorthAmerica, and soon to be sold across Europe.We are excited to expand our online gaming payment suitewith a top tier partner such as Sanrio Digital and the launch ofHello Kitty Online, said Dave Etling, vicepresident of product development at InComm. InComm iscommitted to being the leader within the prepaid digital contentspace, and opportunities like this allow us to create a valueproposition for both our gaming and retail partners that isunrivaled in the category today.

As demand grows for gaming cards -one of the most popular payment methods in the online teen gamerdemographic - InComms prepaid solution continues to create asuccess story for everyone involved; especiallyconsumers.The partnership encompasses retail locations across NorthAmerica, Canada and Europe, including top tier merchants. For afull list of retailers carrying the game cards and to learn moreaboutHello Kitty Online visit the official website atwww.hellokittyonline.com.# # #About Hello Kitty OnlineHello Kitty Online(HKO), developed by Sanrio Digital, is the official massivelymulti-player online game (MMOG) of Hello Kitty. The imaginativegame boasts a captivating storyline, a myriad of quests and abeautifully realized fantasy world, making it a must-have adventurefor Hello Kitty and online gaming fans.

Featuring customizableavatars, farms and houses, players can enjoy crafting, farming,guilds, pets and much more.Hello Kitty Online is the first MMOG to integrate truesocial networking services, featuring blogs, video sharing andemail provided bySanrioTown, the official online community forSanrio fans. For more information, please visitwww.hellokittyonline.com.About SANRIOSANRIO, best known for global iconHello Kitty and home to many more endearingcharacters includingChococat,My Melody, andKeroppi, is celebrating its 50th Anniversary thisyear. August 2010 marks the golden anniversary for theworldwide lifestyle brand that was founded on the smallgift, big smile philosophy - that a small gift canbring a big smile to people of all ages. Today, over 50,000Sanrio-branded items are sold in over 70 countries around theworld.

In the Western Hemisphere SANRIO character-branded productsare sold in upwards of 12,000 locations including department,specialty, national chain stores and over 95 Sanrio boutiques. Formore information, please visitwww.sanrio.com.About Sanrio DigitalSanrio Digital is a joint venture between Typhoon Games (HK)Ltd. And Sanrio Wave Hong Kong Co., Ltd. Sanrio Digital isresponsible for the expansion of Sanrio intellectual propertyassets into various digital and online media, leveraging anextensive library of original material that includes world-famousbrands such as Hello Kitty, Badtz Maru, My Melody and others.Sanrio Digital is the developer and global publisher ofHello Kitty Online and SanrioTown. For more informationplease visitwww.sanriodigital.com,www.hellokittyonline.com, andwww.sanriotown.com.About InComm:InComm is the industry leading marketer, distributor andtechnology innovator of stored-value gift and prepaid productsusing its state-of-the-art point-of-sale transaction technology andpayment solutions to revolutionize retail product sales andcustomer experiences.

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With nearly $10 billion in retail salestransactions processed in 2009, InComm is the nationslargest provider of gift cards, prepaid wireless products,reloadable debit cards, digital music downloads, content, games,software and bill payment solutions. InComm partners with consumerbrand leaders around the world to provide more than 220,000 retaillocations the products and services their customers demand. Since1992, InComm's patented technologies have made the buying processeasier for consumers while streamlining the selling process forproduct and retail partners. InComm is headquartered in Atlanta, GAwith offices in Canada, Japan, Mexico, Puerto Rico, the UnitedKingdom, Arkansas, California, Colorado, Florida, Georgia,Minnesota, Oregon, and Texas. To learn more about InComm, visitwww.incomm.com or call 1.800.352.3084.